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Horseshoe Neutral Hand Knotted Jute Rug
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Why You’ll Love It
Redolent of fabrics designed by the Bloomsbury Group's Duncan Grant, horseshoe shaped squiggles add a fun and joyful element to these hand knotted rugs. Richly textured and plush underfoot, the sheared natural jute is silky with a satisfying sheen. Its unique mottled appearance showcases beautifully the vegetal shades and has excellent durability as well as being sustainable, biodegradable and renewable. One of the timeless creations from the collaboration between Annie and Kit Kemp, co-owner and Creative Director for Firmdale Hotels, united by their passion for colorful and carefree design, redefining contemporary Arts and Crafts for everyday life.
*Due to the handmade nature, variations in color & slight variations in size are expected.


Made in India.

  • FEATURES & BENEFITS: Eco-friendly, sustainable, natural materials; ultra-durable construction; plush, soft feel; sophisticated, natural earthen charm; richly textured, rustic look and feel.
  • WHERE TO USE: Stunning additions to both high- and low-traffic rooms throughout the home. Placement of these rugs is important, as our Jute rugs are dyed with vegetable based dyes that can fade if exposed to frequent sunlight. Learn more.
  • 100% Jute
  • Handmade
  • Indoor Use Only
  • Designer: Kit Kemp
  • Pile Height: 0.75
Need help? Our Product Experts are here to answer your home design questions.
Email info@annieselke.com to start collaborating with our team today.

Tips to get started:
  1. Measure Your Space
    2. Not once, but twice to determine the exact length and width you need. Consult our measuring guide, or better yet, have a professional measure for your custom area rug (especially for stair runners). For tips on measuring, Click here.

  2. Choose Your Material
    3. From easy-to-clean performance fibers to luxe hand-knotted wool to natural jute, we have a solution for every space and scenario.
    Click here for our material guide.

  3. Order Swatches
    4. Our rug swatches are generously sized to give you a good idea of what every color, pattern, and material will look and feel like in your space.
Regular vacuuming and the occasional gentle shake should keep your rug in shipshape condition. For jute rugs, we recommend professional cleaning only.
We're here to help. We want to be your favorite place to buy rugs, bedding, and more, and our Berkshires-based customer service team will gladly answer any questions you may have. If, for some reason, you're not delighted by your purchase, we're happy to offer you a refund upon receipt of your return for most of our products within 30 days. Refunds will show on your credit card statement within ten business days of processing. Return shipping will be deducted from your credit.

Now 30% Off!

Horseshoe Neutral Hand Knotted Jute Rug

$528.00 - $4754.00

$370.00 - $3328.00

Color: Neutral